Since a number of years, research has been done on the effects of visual information. During these studies the focus was on cognitive processes when text and images are combined.
In the past there has never investigated the influence of graphical design. The western culture is focussed on the design of visual information and proffesor Annemarie Quispel is currently doing research with the focus on the users of visual information. One of the reasons why she is focusing on the users is that there are differences between people in their visual abilities. Their are two groups of people who look otherwise to visual information. The first group may well remember objects in patterns and the second group is focussed on the relation between parts, such as different parts in pictures and is more analytical. Another study suggested that the first group mainly consists of the design- and art people and the second group consists of engineers. At the moment, Annemarie is focusing at these two groups and she is developing an experiment with routes on a map which the groups must perform. The prediction is that the design- en art people more look at the shapes of the routes and the engineers describe the routes from A to B. The important question is whether the prediction will come true?
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